Victorian Healthy Supermarkets Project

Healthy Choices ‘nudges’ are occurring in a range of settings across Victoria including supermarkets. A recent example of a successful initiative occurred during a project aimed to create healthy supermarkets for Victorians. In addition to their successful outcomes, this project was chosen as the 2016 VicHealth Awards recipient for Promoting Healthy Eating.

Obesity, often attributed to unhealthy diets, is a leading burden of disease on a global, national and local scale. Alarmingly, Australia is considered one of the leading countries when it comes to unhealthy food promotion within a supermarket setting (Cameron, 2014).

According to research conducted by Deakin University, Marketing techniques have been determined to influence consumer choice and with 63% of food spending occurring in supermarkets, health promotion marketing techniques geared towards healthy choices in this environment could in fact benefit communities by increasing healthy food purchases by consumers. (Cameron, 2015)

Please click here to read a summary of this project and see if you can recognise the similarities between these ‘nudges’ and your own.

VicHealth article: ‘Research helps supermarket customers make healthy choices’

References

Cameron, A. (2014). Big supermarkets, big on junk food: how to make healthier food environments. Retrieved from http://theconversation.com/big-supermarkets-big-on-junk-food-how-to-make-healthier-food-environments- 20347

Cameron, A. (2015). Supermarkets- convenience at a cost. Retrieved from http://www.deakin.edu.au/research/research- news/articles/supermarkets-convenience-at-a-cost

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