Knowledge Exchange NovemberLearning from sport – the SurfGroms licensing model

Knowledge Exchange November
Learning from sport – the SurfGroms licensing model

Surfing Australia’s modified junior program – Weetbix SurfGroms – started in 2011 with the help of funding from the Australian Sports Commission. Weet-Bix SurfGroms is available through a network of licensed Surfing Australia Surf Schools to anyone aged between 5 and 12 years old regardless of experience or ability. It offers youngsters an opportunity to develop strong ocean awareness and beach safety skills at a very influential period in their lives, while also developing a proficiency in surfing that they will enjoy and embrace for a lifetime. The program was launched in September 2011, targeting 40 delivery centres. This was quickly exceeded in years 1 and 2, with 80 delivery centres active by the end of 2013 and over 19,000 participants. By the end of 2015, the program had over 40,000 participants and a new sponsor – Weetbix

The program has achieved growth and sustainability through:

A license delivery model which provides 80 delivery centres nationally to deliver the program, allowing for key elements to be controlled, such as coaching qualifications and program content.
The support of financial partners, including Weetbix, Quiksilver and many more.
Even registration numbers across both boys and girls.

Read more at the Surf Groms website.

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