Knowledge Exchange October
SSP/RSP Physical Activity: Local Area Marketing summary
The second Project Sharing session for 2016-17 was held at VicHealth on Thursday 27 October. The topic was Local Area Marketing, which is a crucial and ongoing area of development for sport programs.
The 40 attendees were treated to an excellent presentation from Mike Billing – Director of Captura Marketing – an experienced sports marketer who has worked as Marketing Director for Melbourne Storm, and also worked for the Sporting Shooters Association (Vic), the 2006 Melbourne Commonwealth Games, 2006 Asian Games and Sport England. Mike focused on a framework to assist with Local Area Marketing planning – the 4 Ps (product, price, place, promotion) and 4 Cs (consumer, cost, convenience, communication).
Attendees were then divided in three groups if approximately 10 people to workshop ideas and share project information. Each group was led by the facilitators from Mad4Leaders.
Return to Knowledge Exchange or select your next article:
You may also be interested in...
2016-17 SSP/RSP Workshop Summaries and Videos
During the 2016-17 year, Vicsport’s workshops and project sharing sessions followed the theme of the Business Model Canvass
Knowledge Exchange September
Outcomes of Nudge Resource Feedback
The SSA programs came together on 13 September to review the current resources and provided feedback on the development of future resource development
Knowledge Exchange September
SSP/RSP Physical Activity: Customer Experience & Journey
The Customer Experience and Journey Session was held on Wednesday 28 September, facilitated by Mad4Leaders and attended by 15 SSAs and 2 SSAs
